Marketing Management & Strategy
Strategic marketing leadership, tailored to your business.
This offering is designed for growing businesses who need experienced marketing leadership but don’t need (or aren’t ready for) a full-time hire. If you’ve outgrown one-off services, are juggling multiple platforms, or feel like your marketing efforts are disconnected, this is for you. It’s especially well-suited for brands who want a strategic partner, someone who understands the big picture and knows how to execute it.
Many businesses reach a point where marketing becomes overwhelming, social media lives in one place, email in another, events happen without follow-up, and the website never quite keeps up. Without clear ownership, marketing becomes reactive instead of intentional. Marketing management brings everything under one roof, providing clarity, consistency, and direction so your marketing actually supports your business goals instead of competing with them.
This is Marketing Management
I bet you’ve been dreaming about this
REACTIVE → STRATEGIC
Instead of chasing trends or last-minute ideas, you gain proactive planning and thoughtful decision-making.
SCATTERED → STREAMLINED
Businesses come in juggling platforms, ideas, and half-finished plans and leave with a clear, connected marketing strategy.
DIY → PARTNERSHIP
You’re no longer managing your marketing alone, now you have an experienced lead guiding the process.
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This offering may include
Marketing Strategy & Leadership
Acting as your outsourced marketing manager: setting priorities, guiding decisions, and ensuring everything aligns with your goals.
Social Media Management & Content Strategy
Strategy-led planning, content creation, posting, and optimization across platforms.
Email Marketing
Campaigns, newsletters, and automations designed to nurture your audience and support launches or offers.
Campaign Planning & Launches
Coordinating messaging and execution across channels so launches feel cohesive and intentional.
Website Oversight & Updates
Ensuring your website stays current, aligned with campaigns, and supports your overall marketing efforts.
Event Strategy & Management
Planning and managing brand-aligned events from product launches and pop-ups to community activations, including logistics, vendor coordination, and on-site execution when needed.
Analytics & Optimization
Reviewing performance, identifying what’s working, and adjusting strategy as your business evolves.
Scope is customized: Not every business needs every channel, and priorities shift over time.
Custom Pricing
Marketing management is custom-scoped and priced based on your goals, channels, and level of support needed. We build a monthly retainer or project scope that reflects the role we’re stepping into for your business, whether that’s strategic oversight, hands-on execution, or a mix of both.
Frequently asked questions
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Most clients work with us on a monthly retainer, though select projects or campaigns may be scoped separately depending on timing and needs.
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Social media is one piece of the puzzle. Fractional marketing management looks at the full picture, connecting social, email, website, campaigns, and events into one cohesive strategy.
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Not at all! Part of this process is helping you define priorities, clarify goals, and determine what kind of support will be most impactful.
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Yes! We often collaborate with in-house teams, photographers, designers, or other partners to ensure everything works together seamlessly.
Book a Consult Call
Let’s chat about where your brand is now, where you want it to go, and how we can work together to make it happen. Our first call will cover everything from your goals to your challenges, and I’ll share how we can create a strategy that feels true to your business.